Pioneering
Creative
Excellence
Lesley A. Kriebel
Typographics
Client
Creating a Typographics festival logo, poster and landing page in English and Devanagari type.
In Typography III, I participated in a class project that explored non-Latin Typography. I was assigned to work with a partner on the Devanagari type. The project involved developing a type system with Latin and non-Latin scripts. This included creating a logo inspired by cultures that use Devanagari, sharing guidelines with our assigned course partner, and using our partner’s logo to develop a poster and landing page for the Typographics 2021 Festival.
User Research
Devanagari Type System
Our instructor assigned non-Latin type to develop a Latin and non-Latin type system. I was assigned Devanagari and created a type system using the fonts Lato and Palanquin.
Developing the Typographics Logo:
Adobe and Figma guidelines of our type system and logos were shared with our partners to collaborate in a final logo and poster design.
Final Poster Design
Please Click Here to View the High-Fidelity Prototype
Clickable Prototypes were created to display the actions and animations of the user flow between screens. Overall the feedback was positive and corrections were made as needed. Some corrections in the first prototype included: Adjusting images and fonts for maximum accessibility and creating symmetry in the design for a balanced look and feel in the UI.
High-Fidelity Mobile Design
Creating the Designs
The last step of this project was to use the logo design and create a mobile landing page for the event, one in English and the other in Devanagari.
Results
The objective of this project was to understand and incorporate multi-script design into the Typographics 2021 Festival. Non-Latin script is emerging quickly as a platform for designers to leverage as our world becomes equal and diverse. This project explored developing type systems, using collaboration with guidelines to create a poster and logo in a professional setting for a Typographics festival.
